Introduction to Bizzkit Tracking

Bizzkit Tracking is an event tracking service that captures user behavior data from webshops in real time. It enables product analytics, personalization, and commercial insights by recording events such as product clicks, cart additions, orders, and searches.

Tip

For a deeper understanding of Tracking, please read the article Understanding Bizzkit Tracking.

Key features include:

  • Real-time event ingestion: Events are received and processed with minimal latency.

  • Multi-tenant architecture: A single shared service instance supports multiple customers, with full data isolation between tenants.

  • Instrumentation key-based identification: Events are associated with tenants and segments via opaque instrumentation keys — no OAuth token is required for event submission.

  • Flexible event types: Supports product clicks, cart additions, order completions, and search events out of the box.

  • .NET SDK: A NuGet package (Bizzkit.Sdk.EventTracking.EventReceiver) provides a type-safe client for submitting events from backend services.

For a step-by-step guide on submitting your first event, see Getting Started. For a tutorial on order tracking, see For Developers.