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Top phrases to improve

The top phrases to improve table contains metrics which show where the search experience can be most improved.


Findability is only calculated with data collected using Search Tracking.


The findability metric expresses how effectively a given phrase yields the search results users are looking for. Findability is expressed as a percentage, ranging from 0% to 100%. The more often users act on results after searching a specific phrase, the higher the findability score is for that phrase.


The satisfaction metric combines the findability score with the number of searches for a phrase. A phrase with fewer searches and low findability has a higher satisfaction score than a phrase with many searches and low findability. This helps identify the most urgent phrases to investigate.