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07 January 2025

Multiple enrichers in Bizzkit PIM

The latest update to Bizzkit PIM introduces the capability to apply multiple enrichers. This enhancement enables users to create complex and tailored data enrichment workflows, ensuring products meet specific requirements while being optimised for various channels and use cases.

This article explores how to utilise multiple enrichers effectively and highlights their benefits in product data management.

Bizzkit Product Team Explains

Why did we build this feature?

Several customers expressed the requirement for assigning multiple product enrichers on a single category. There are two main use cases for this requirement:

  • Ability to assign separate enrichers for master and variant level to the same category
  • Using multiple enrichers with different responsibilities on a single category

In addition to the option of multiple enrichers, we also optimized the way enrichers are applied. This makes it easier to understand which enrichers are applied.

About enrichers

Enrichers in Bizzkit PIM are invaluable tools for automating and streamlining product data management. By applying predefined rules, enrichers help ensure product information is consistent, complete, and aligned with business needs. Common use cases include:

  • Auto-filling missing attributes.
  • Applying values to attributes, reducing manual effort and enhancing data quality.

For instance, when importing product data from a vendor, additional internal attributes may be necessary to meet business objectives. Enrichers can add attributes such as a boolean indicating readiness for publishing or SEO-related attributes to improve searchability and discoverability.

Running a product enricher

There are two primary ways to execute product enrichers:

  • Linked to a category: Assigning enrichers to a category ensures all products in that category receive specific attributes or values. This approach is ideal for initial enrichment during product placement.
  • Manual bulk operations: Using the Enrich Products bulk operation to apply or update enrichers for a selected set of products. This is especially useful after modifying an enricher's configuration, or to manually run a custom set of product enrichers on a selection of products from the product list page.

Multiple enrichers

Previously, Bizzkit PIM allowed only one enricher per category or operation. Now, multiple enrichers can be applied, offering greater flexibility. This update enables users to combine enrichers, creating workflows that cater to varied and sophisticated requirements.

For example, a product manager can now link two enrichers to a category: one for SEO attributes and another for readiness indicators. This ensures comprehensive enrichment across all necessary attributes.

Multiple enrichers added to a category

Sequence and precedence

When multiple enrichers are applied within a hierarchical structure, their execution order is critical. Higher-priority enrichers are applied first, ensuring overlapping attributes are handled correctly and consistently.

Learn more

For detailed guidance on enrichers, including application methods and execution sequences, refer to the Bizzkit PIM documentation.