No product results

The “No product results” widget provides a quick overview of full-search phrases that returned no results over the last 30 days. The widget displays a score from Needs focus to Excellent based on how many search phrases had zero results.

Sites with frequent searches for unavailable products may find it challenging to achieve a top score.

To see which phrases led to no results, click View List. The list shows each phrase along with the number of full-searches. Users can then evaluate which products may need to be added to their inventory or which search settings might need adjustment.

Number of searches using facets

"Number of searches using facets" shows how many searches included filters (like category, brand, size, etc.) during the search session. This helps you see how often people use filters when they search, even if those searches didn’t return any products.

Snoozed phrase

Let’s say a site has 258 “No product results” full-searches for phrases like “Dresser” or “Recliner”. If those products are not part of the catalog, it’s worth considering adding them. Alternatively, the Snoozed options allows you to hide phrases that are irrelevant or unimportant, helping to keep the focus on critical search data.

Inspecting No Product Results

Understanding which search phrases return no product results gives you valuable insight into what customers are trying to find. But often you need more context to understand why a search produced no results.

Use the Inspect button next to a search phrase to open a detailed view showing every occurrence of no product results for that phrase.

Understand the context: Facets and Filters

In the Inspect view, pay close attention to the Facets and Filters that were active when the zero‑result search happened. They show the exact conditions under which the customer performed the search.

Example: B2B e‑commerce

In many B2B setups, different customers have access to different assortments. This is typically modeled through Client IDs, which appear as Filters in the Inspect view. If a particular zero‑result search phrase occurs frequently across many shoppers under the same filter, it may indicate actual demand for products matching that phrase for that specific client.

Facets as a source of zero results

Zero results can also occur when customers apply a Facet that eliminates all products. While your webshop may hide facets that have no matching products, range facets (for example, price intervals) can still lead to zero results behind the scenes.

If a customer selects a range that excludes all products, the background search will naturally produce a no product result.

Use Session ID to understand whether it’s widespread or isolated

The Inspect view also shows the Session ID for each occurrence. This helps you determine whether the issue:

• happens across many different shoppers (a broad issue), or
• is concentrated among a few individuals (a customer‑specific issue).

Export to Excel

If certain phrases return no product results, it may mean your product catalog is missing items in specific areas. While search admins can see this directly in the “no results” view, your purchasing team might not have the same visibility. To make sharing this insight easy, you can export the data to Excel with one click. Simply forward the file, and your colleagues will immediately have the information they need.

What's included in the export

• Search phrase
• Number of searches
• Number of searches using facets

File details

The file is downloaded immediately as an .xlsx file. The filename begins with zero-results-30days and includes the current date and time.

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