Synonyms
Synonyms are words that have the same meaning in the given context. E.g. pants
and trousers
, or space
and universe
.
In Ecommerce Search, creating a synonym will make search queries containing any of the words in the synonym group search for all of the words in the group. E.g. both searching space
and searching universe
will find results containing either space or universe.
As there is no boost reduction when matching products based on text analysis, synonyms can also be used to improve the ordering of products in a search result.
If a product has cosmos
in the title and space
in the LongDescription, the product will be seen as a better search result for space
if the synonym has been created, as matches in the title usually have a higher search relevance boost than matches in the LongDescription.
Synonyms are created as a part of a synonym dictionary.
Example
Assuming universe
, cosmos
, and space
are registered as a synonym group, searching for space poster
would get the combined results of searching for space poster
, cosmos poster
, and universe poster
.
Searching for cosmos poster
or universe poster
would of course give the same combined result.